“Great companies are built on great products.”
When you look at sales in the large luxury car market in the US last year, you can appreciate that perhaps some struggle in the economy might lead to a dip in sales. And for the most part you’d be right. Looking at Audi, BMW, Jaguar, Lexus, Mercedes-Benz and Porsche, all have them dropped in sales between 2014 and 2015, anywhere from five percent up to almost 17 percent.
But overall, the drop in the market was only 0.8 percent. How can that be? BecauseTesla saved the day. While all of these other cars saw declines in sales, the Tesla Model S saw an increase in sales by more than 50 percent. Most impressive because it’s not even close.
According to Tesla’s press release on the subject:
In the U.S., just over three years after entering the market, Model S took share from all incumbent manufacturers to become the number one selling comparably priced four-door sedan. In fact, Model S was the only vehicle in its class with growing sales last year. Even on our competitors’ home turf and in countries without government incentives to purchase electric vehicles, Model S is winning.
What makes this all the more impressive is that these other automotive manufacturers have significant advantages that Tesla doesn’t share such as dealer networks, higher production capacity, and years of experience building their brands with substantial advertising.
Tesla is clearly here to stay.